action campaign logo CThe UN SDG Action Campaign, (formerly known as the UN Millennium Campaign), is a special initiative of UN Secretary-General, Ban Ki-moon established to empower and inspire people across the world to take action in supporting their government with the implementation of the Sustainable Development Goals.

By building multi-stakeholder partnerships and leveraging cutting-edge communication technologies, it will continue to bridge the gap between elected officials to ensure a transparent dialogue between world leaders and their constituencies, especially the most marginalized and vulnerable populations.

The UN SDG Action Campaign builds upon its previous mandate as the UN Millennium Campaign, which was established in 2002 by former Secretary-General Kofi Annan to support peoples’ participation in achieving the Millennium Development Goals (MDGs) and holding their governments accountable to their commitments.

The UNMC supported the development of the new global sustainable agenda through initiatives such as MY World and the World We Want. 10 million people participated in MY World 2015, making it the largest global survey of our time. The survey gives people a platform to express to world leaders what they want for their future.

UNVR joins a suite of creative storytelling, exhibits, and big data initiatives by the UN SDG Action Campaign such as the Humans of MY World, which seeks to tell the real life stories behind MY World voters.