If you are interested in donating to the project or a cause, please contact kristin.gutekunst@undp.org for more information.

UNICEF has been extensively pilot testing Clouds Over Sidra to measure the effectiveness of Virtual Reality as a fundraising tool.

To date, initial results show the impact of VR has been significant on several different levels (particularly with face to face fundraising):

  • Increased propensity to stop and engage;
  • Increased inclination to donate after engagement;
  • Increased average donation value
  • Enabled access to better fundraising locations and venues.

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