On the eve of the Third International Humanitarian Pledging Conference for Syria, Clouds Over Sidra was shown to top donors and decision makers. Commitments originally projected 2.2 billion USD pledged; the conference ended up raising 3.8 billion USD, 1.2 billion USD more than the year before.
UNICEF is pilot testing Clouds Over Sidra with its face-to-face fundraisers on the streets of 40 different countries to measure the effectiveness of Virtual Reality as a fundraising tool. To date, 1 in 6 people viewing the experience have made donations to UNICEF, twice the normal rate of giving.
Waves of Grace was integrated into the Secretary-General’s International Ebola Recovery Conference, which raised $5.2 billion in pledges.